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Storylines aimed to enhance customer interaction and streamline lead and customer management. They sought a solution to provide an engaging, interactive way to browse their cruise liner virtually while effectively managing leads and customers through a CRM system.
Our team delivered a comprehensive solution by leveraging HubSpot for CRM development and customization. Key services included:
We designed an interactive virtual browsing feature within HubSpot, enabling users to explore the cruise liner's deck layouts and amenities visually. This innovative approach was seamlessly integrated with automated lead capture and management, alongside personalized communication workflows to boost engagement and conversion.
The project was completed in key phases over two years, with ongoing enhancements:
The implementation led to increased interactivity on the website and a significant improvement in customer engagement. Storylines now enjoys a streamlined and efficient system for managing leads and customers.
The solution has resulted in higher customer engagement and a growing customer base, contributing to the overall success of Storylines’ digital initiatives.